小程序 Although there is no smoke in the battlefield, the battle situation is unusually glued.

why would you say so? It can be seen from the current situation of entry. 微信, Alipay, Baidu, the domestic Internet Big Three did not fall.

Moreover, the directions for the extension of the three countries are different. 微信 does not stop giving more privileges to 小程序 in its own ecology. Alipay 小程序 continues to deepen around the payment scene. Baidu is looking for partners and exploring more possibilities.

Just like Apple and Android, the closure and opening became the opposite of the irreconcilable field of 小程序. Especially after the official establishment of Baidu Smart 小程序 Open Source Alliance on December 20, more and more discussions on this issue. The two modes are superior and inferior, and specific problems should be analyzed.

一次開發，流量共享

The Matthew effect is revealed on the user's few inches of mobile phone desktop.

According to《中國移動互聯網2018年秋季大報告》released by QuestMobile, the total monthly usage of China Mobile Internet in September 2017 was 6.31 billion minutes, and in September 2018 it increased by 32.2% to reach 8.34 billion minutes.

The bonus is still there, but if you continue to look down, you will find that the length of these growths is mostly in the head APP. The data shows that the top five sub-sectors with a longer total usage in September this year are instant messaging, online video, short video, comprehensive information and browsers. The sum of the overlays is 62.4%, which is reserved for Weibo. The living space of other industries such as e-commerce and input methods is less than 2/5.

xx 這些熱門行業，說到即時通訊，用戶第一次想到的是微信，QQ，短視頻很快，顫音。那么，生活在頭部的陰影下，尾巴和新玩家會在哪里盼望？

小程序是最好的選擇。挖掘在其他平臺上累積的流量池中的流量可以更好地解決流量獲取問題。然而，老蟑螂剛剛消失，新的蟑螂又來了。

要創建超級門戶，小程序的所有操作都將設置為基于其自己的平臺。 微信小程序的開發人員，想要去支付寶平臺進行預占，必須根據新的規則和協議重新開發。獲得更多流量意味著支付N倍的能源和成本。未來將推出小程序的平臺越多，這個矛盾就越明顯。

“一次開發，流量共享”，百度就此問題提出了新的想法。 12月20日，百度和愛奇藝，快速手，WiFi萬能鑰匙，58，汽車之家，攜程，萬年歷，獵豹手機，百度視頻，嬰兒巴士，卓藝等12家公司正式簽約，公布了業界首款小程序的開源聯盟正式成立。

根據熊墨的說法，請注意聯盟中的公司將繼續在自己的APP中運行智能小程序，百度將開源智能小程序完整架構，包括SWAN Runtime和SWAN Framework，減少進入門檻合作平臺。由開發人員開發的百度智能小程序也可以在非百度應用程序中無縫運行。

結果，同時解決了新舊問題。 QuestMobile在《移動互聯網全景流量洞察》中提到，微信小程序目前覆蓋949萬月度用戶，支付寶為6.31億。至于百度智能小程序，據不完全統計，百度的APP和開源聯盟成員APP不會去每月用戶總數達到30億。

生態成熟，挑戰猶在

如果我們從2017年1月開始，小程序的開發已近兩年。在這個過程中，每個平臺的生態已經越來越成熟。

作為一個探路者，走在微信的前端，已經讓許多開發者吃掉了小程序獎金。隨著小程序的發展，社交電子商務正在興起。電商界的嶄露頭角已經將小程序的力量推向了極致。京東，蘑菇街，蘇寧等老電子商務公司也都努力到了小程序。

微信仍然為小程序開放更多功能和入口，并與朋友，公共號碼和其他產品開放，提供橫幅廣告，小游戲獎勵廣告和其他貨幣化方法，內置微信內置生態，微信小程序有對手不能復制的優勢。

但是，痛點也很明顯。最初，張小龍對小程序的定位是“逃避”，這對應于低用戶保留率。另外，許多小程序同質化嚴重，競爭激烈，生命周期一般較短。阿拉丁的小程序統計平臺指出，小程序行業繼續高速發展，11月小程序TOP100名單繼續保持28％的高替代率。也就是說，在10月份的TOP100排行榜中，已經淘汰了28個小程序。

Alipay 小程序, mainly covering retail, travel, life services and other industries. Use the Alipay search, sweep, life number, card package, payment success page and other portals to build a business closed loop. The scenes that can be served are mostly within the scope of Ali Eco, such as payment receipt, marketing, membership management, location services, fund management, and so on.

Looking at the problem from another angle, Alipay 小程序 has a specialization in the industry, in fact, it is not able to achieve full coverage of the scene. Baidu is in stark contrast to it. The establishment of an open source alliance is equivalent to opening a hole in the originally closed environment for new applications and scenarios.

Baidu Smart 小程序's traffic portal mainly includes search, personal center page, information flow recommendation and home page drop-down second floor. The existing 小程序 is distributed in content, e-commerce, tools and other industries. In addition, many of Baidu's internal products are also important positions of 小程序. Among them, Baidu Map has taken the lead in opening three major product portals.

The earliest batch of Baidu Smart 小程序 co-developers have had many successful cases, such as Xiaohongshu, in less than two weeks, its 小程序 has harvested 2 million daily users. Moreover, in order to eliminate the worries of developers, Baidu Smart 小程序 has already supported the Baidu Alliance advertising component. As long as the open source alliance partner platform runs the smart 小程序 with the Baidu Alliance advertising component, both developers and open source alliance members can obtain advertising shares.

After the alliance was established, Baidu cooperated with various heavyweight APPs to broaden the channels of traffic acquisition on the one hand, and ensured the retention of users on the other hand, and further increased support in the realm.

封閉與開放，哪個才是行業標準

Through comparison, it is not difficult to find that the 小程序 platform can be divided into two major factions, closed and open. The former represents 微信 and the latter represents Baidu.

xx Analogous to Apple and Android, perhaps for a long time to come, both closed and open will coexist. So who has more 軟件 company

May become the industry's unified standard? Often people will use the earliest one as the standard, but in reality, the standard is gradually improved in the process of continuous development.

Specific to the closure and opening of 小程序, in the second half of the mobile Internet, all products including 小程序 must have a strong relationship with the service. Baidu has built a smart 小程序 open source alliance to achieve a collection of various service scenarios and needs, and then build an open ecosystem of 小程序 through Baidu's own search, information flow, open platform and other advantages.

What is the embodiment of the superiority of open ecology? As mentioned above, developers enjoy the traffic bonus and the user needs are fully satisfied. If you stand in the position of alliance members and join the open source alliance, the most direct change is to enrich their service capabilities. Driven by the smart 小程序, the user stickiness of the affiliate members' apps has increased. More importantly, if you access the smart 小程序 affiliate ads, this will bring more potential customers to the alliance members, resulting in direct business returns.

Rising to the entire industry, the opening of Baidu Smart 小程序 is expected to break the gap between the various platforms and the state of information silos. Under the premise of traffic sharing, resource sharing, and capability sharing, we will work with partners to build industry standards and achieve a win-win situation.

As Baidu's vice president shivered, only fully open can really play the value of 小程序. With the growth of the open source alliance, the power of Baidu Smart 小程序 open ecology will become more prominent.

By then, the competition on the 小程序 track will also enter a new phase.

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